Mobile ad agency 4th Screen Advertising has appointment Tim Scoffham as account director.  His primary objective will be to engage with senior teams within media buying agencies, develop new business opportunities, and maximise revenue, specifically within the UK. 

Prior to joining 4th Screen, Scoffham spent six years in senior roles with Virgin Media, Hello! magazine, Channel 4 and BBC World. In his most recent post at Virgin Media, he worked within ‘ids’, Virgin Media’s sales agency, across its entire media portfolio, including online, TV and mobile.

“Having fulfilled various commercial roles in the media industry, Tim has well established relationships with key agencies. He brings a wealth of industry knowledge and expertise to the team and his role will be instrumental in leading our growth into engagement based formats and campaigns such as iSlide, mobile video, sponsorship and advanced mobile advertising targeting techniques,” says 4th Screen MD, Mark Slade.

Scoffham’s appointment comes on the back of recent 4th Screen growth, including last month’s announcement of a global deal with MEC for luxury car manufacturer Maserati, which saw the company support the launch of its new model, GranCabrio, using 4th Screen’s collapsible iSlide banner format.
4th Screen Advertising is part of Mobile Interactive Group (MIG).