Mobile ad agency 4th Screen Advertising has appointed Tina Taylor as commercial director in the UK. With over 10 years of digital experience and strengths in delivering branded content and video, she will take responsibility for championing sales, direct brand and agency relationships, as well as growing 4th Screen’s premium publisher network, which includes Bauer Media, Virgin, Shazam, Vouchercloud, Global Radio, Vodafone, Tesco Mobile, the Guardian and others.

Prior to joining 4th Screen, Taylor was digital director at brand partnerships agency Kameleon Worldwide, and before that, a commercial manager at Channel 4 New Media, where she worked across display, branded content and 4OD.

“Opportunities for publishers and advertisers in mobile advertising are growing rapidly, and 4th Screen is growing in-step,” says managing director Mark Slade. “Our advances in rich media ad formats and targeting, coupled with the growth of our premium ad network, mean that we are delivering high yield channel for consumer engagement that takes advertising on mobile to the next level. Tina’s appointment as commercial director reflects our commitment to creating value throughout the mobile advertising value chain.”