7-Eleven has integrated a new Mobile Checkout feature into its 7-Eleven app, which will let users in New York City pay for items straight from their phone and avoid the checkout line entirely. Mobile Checkout will automatically factor in all in-store promotions, and customers will still be able to earn 7Rewards loyalty points via the app.
"More people are on the go and looking for faster, easier ways to shop than ever before. 7-Eleven continues to redefine convenience with frictionless experiences like Mobile Checkout. Our customers use their smartphone for all kinds of activities that save them precious time," said Gurmeet Singh, EVP, chief digital, information and marketing officer at 7-Eleven. "Now with the Mobile Checkout feature, customers can control their entire 7-Eleven shopping experience. Not only that, but customers can earn and redeem points on a variety of products when using Mobile Checkout."
To take advantage of Mobile Checkout, users must have the most up-to-date version of the 7-Eleven app. Once the app is opened, customers can click “Get started” on the home page and proceed to scan all items they’re purchasing. The app can be linked to Apple Pay, Google Pay, debit and credit cards. Once the purchase is complete, a QR code will appear, which will need to be scanned at the confirmation station to alert the cashier the items have been paid for.
"Customers are given lots of options when they walk into a 7-Eleven store, from product assortment and customization all the way to payment methods," said Singh. "Mobile Checkout is just one more way we can make someone's day a little easier and give 7-Eleven customers a convenient checkout alternative to waiting in line during a store's busiest times of day. It's another reason to say, 'Oh thank heaven for 7-Eleven.'"