70 Per Cent of US Hotel Bookers Base Decision on Quality of App or Site

Travel Pic70 per cent of travellers take into account the quality of a hotel’s website or app when deciding where to book.

Thats according to research from Magnani Caruso Dutton, which surveyed 1,000 consumers in the US, broken down into three categories – family, business, and leisure travellers.

Digital presence was most important among the family category, with 74 per cent saying it had a moderate or strong impact on the decisions, and least important among leisure travellers – those going away solo, in a couple or with friends – at 64 per cent.

The research also looked at how travellers want to use their smartphones once they arrive.

The most popular use cases were also some of the simplest: 80 per cent want to see details of the hotels amenities, and 78 per cent want to access maps of the local area. Tied for third place, both at 73 per cent, were automated check-in and requesting a late check-out.

The least popular use case – with just 43 per cent of respondents expressing any interest in it – was syncing up a mobile device to interact with the in-room TV.