Programmatic Lunch

7digital Apps Gets HTC One Preload

David Murphy

HTC is to preload the 7digital app on all new HTC One smartphones in the UK, Europe, Australia, and New Zealand. The move follows a successful 7digital pre-installation on all HTC ICS Sense 4.0 Android devices in EMEA, including the Hero devices from the One Series that shipped to over 20m users in spring of 2012.

7digital has apps for Android, iOS, Windows and BlackBerry OSs and is available in over 40 territories. Other major device partners have integrated 7digital’s mix of global music rights and technology into the functionality of their own music services, including Samsung’s Galaxy S3 and S4. Both types of integrations mean that over 100m smartphones will ship with 7digital-powered music apps installed during 2013.

HTC’s pre-installation of 7digital’s Android app will allow their users to browse, preview and purchase music from 7digital’s 23m track catalogue. Once bought, music is stored in the user’s digital locker and can be automatically synced to multiple devices.

“We’ve had a strong relationship with HTC for many years and are keen to expand with their aggressive plans for the new HTC One handsets,” said 7digital EO, Ben Drury. “By taking an agnostic approach to platforms, we are offering 7digital customers the opportunity to choose which devices they want to use to access the content they own. We’ve seen great growth in 2013 through our partnerships.”