80 Per Cent of FTSE100 Sites Not Optimised for Mobile
- Tuesday, February 14th, 2012
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Only 20 per cent of FTSE100 corporate websites currently provide support for mobile devices. That’s the key finding of a report from Magus and Investis, How mobile-ready is the FTSE 100? which analyses how FTSE 100 companies are responding to the rapid growth of mobile web.
Of those FTSE100 corporate sites that are optimised for mobile, 65 per cent have no device detection in place, meaning that their mobile content is effectively invisible to many users. In addition, the performance of the sites is hampered by poor usability, with sites averaging 4.25 serious mobile compliance issues per page.
16 per cent of the mobile sites are in the form of mobile “mini-sites” targeted at investors and journalists – the audience segments most likely to need data on the go. These mini-sites typically cover investor relations information such as news, press releases, share price performance data and corporate contact information, and are updated simultaneously with the corporate website. Many of these websites are very small, made up of fewer than 30 pages.
Four companies – ARM Holdings, BT, Investec and Vodafone – are singled out for praise in the report for providing much broader coverage, making the majority of their desktop content available via their mobile websites.
The figures are based on a survey carried out by Magus and Investis in January 2012. Data from Investis’s bi-annual IQ Corporate Website Ranking of FTSE100 Companies was used to determine the extent and type of mobile support currently provided on the corporate (.com) websites of the FTSE100. The quality of the mobile websites was then assessed using the Magus ActiveStandards website compliance monitoring platform, to determine how well they are serving mobile users.
We asked mobile web specialist bemoko for their reaction to the figures. Sales and marketing director Phillip Clement told us: “As this report points out, most organisations are still struggling with the challenge of how to do mobile rather than why, what’s more of a concern is that they make the right decisions – a recent report from YouGov found that more than half of consumers who’ve shopped using their mobile have abandoned a purchase because of poor navigation and slow load times, so getting it right is probably more important and responsive design is not it!”