84 Per Cent of Consumer Time Spent in Five Apps

Tim Maytom

marketo coverConsumers use an average of 27 apps per month, but 84 per cent of that time is spent in just five apps, demonstrating the crucial importance of designing an app that appeals to your target audience and using re-engagement tactics to develop a strong user base.

This figure comes from Marketo's latest whitepaper, which explores best practices for mobile marketing, with a focus on acquiring, engaging and retaining users. With 75 per cent of US citizens over the age of 13 owning a smartphone, and the number of mobile devices in circulation closing in on the global population, mobile has become the primary channel for marketers to reach the widest possible audience.

Consumer use of mobile has consistently outpaced brands and marketers, so firms need to make a concerted effort to meet the expectations their audiences now have for quality mobile messaging.

Even more importantly, marketers need to reach users across the mobile customer lifecycle, adapting their strategies to acquire, engage and retain customers over a long period of time and gain the maximum possible lifetime value from every consumer.

Marketo's whitepaper provides marketers with solutions and advice for each step of the  mobile lifecycle, and gives even the most veteran mobile marketer information that could be crucial to optimising their campaigns.

Download Best Practices for Mobile Marketing: How to Acquire, Engage, and Retain Users for free now.