Online bookmaker 888sport.com has launched the mobile version of its sportsbook, developed with mobile agency mkodo. 888sport customers can now place bets using their mobile, just in time for the start of the domestic football season and a multitude of other global sporting events including golf’s Ryder Cup and this winter’s Ashes series in Australia.

The mobile sportsbook includes an optimised version for iPhone and iPod touch, but can be accessed on any mobile with a browser. It also has a ‘personal’ service, which prioritises menus based on the customers previous betting activity. This prioritisation also extends to making sure the latest and ongoing events are available as in-play markets – a substantial growth area in mobile betting.

“After a highly successful World Cup for 888sport, it became vitally important to us that our customers have access to our service via this key channel,” says Todd Kobrin, VP at 888sport.

You can access 888sport’s mobile sportsbook at http://mobile.888sport.com on your mobile, or text SPORT to 83311 (UK only, standard text rates) to have a link sent to your mobile by return.