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90min launches 'We Love the Euros' campaign

Gabby Fernie

Football community, 90min has announced its comprehensive plan to cover UEFA EURO 2020 from an editorial and brand perspective. 

In addition, 90min has been named as a UEFA national information operator for the competition, which will include a bespoke section on 90min’s website that houses custom UEFA content focused on the EURO 2020.

With a focus on 90min’s fan-driven perspective, the brand will be launching “We Love the Euros,” a three-tiered program focused on the love of the game, the love of the players and the love of the fans. Each tier will feature unique editorial, video and social content that captures the love of football in 90min’s voice, represented by fans, current and former players, and influencers across five languages.

90min will also profile and champion 21 stars of the future throughout the competition in ‘Our 21’, house key influencer-led discussions around the EURO 2020 in ‘The Debate’. The brand will also showcase ‘Love Letters’ from athletes, pundits and fans on its website, centred around their favourite EURO memories from past competitions.

A part of Minute Media, 90min is the world's largest football community delivering authentic content in 11 languages to more than 50m fans globally.

“The world has been anxiously awaiting the return of the Euros and we want 90min to be the key destination for football fans looking to get an insider perspective of the game, the players and the history in a way only 90min can deliver. For the past ten years, 90min has been the passionate voice of the fan for everything football. After a year delay due to COVID-19, we are even more excited to bring a unique content offering to fans and brands for the Euros” said General Manager at 90min, Alex Giacon.