Wednesday 17-02-2016 10:29
PushSpring and LiveRamp in Mobile App Data Partnership
May: “Mobile audience data is integral to reaching consumers with relevant messages across devices"
App-based mobile audience platform PushSpring
is partnering with LiveRamp
to make its proprietary, mobile app data actionable across LiveRamp’s ecosystem of digital, mobile, TV, and premium publisher integrations, including across the largest social networks.
LiveRamp connects more than 250 digital marketing platforms and data providers, onboarding and unifying customer data across disparate systems.
The announcement coincides with the launch of PushSpring's Audience Console which provides advertisers and app publishers with mobile app audience data for more than 170m unique device IDs in the US and Canada. The app and related device data are used to create PushSpring Personas and App Genre Segments. Users can also create their own custom segments and export for activation.
“Mobile audience data is integral to reaching consumers with relevant messages across devices,” said LiveRamp president and general manager, says Travis May. “This partnership makes it easy for PushSpring to connect its mobile data for use across the marketing technology ecosystem.”