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Inneractive Acquired by RNTS Media for $46m

David Murphy

RNTS Andreas Bodczek

Bodczek: “By playing an active role in industry consolidation we intend to secure a lasting competitive edge,”

Inneractive, the mobile RTB-based ad exchange focused on powering display, native and video ads, has been bought by RNTS Media for an initial cash consideration of $46m (£32.7m), with a further $26m conditional on earn-out targets being met.

RNTS is the parent company of mobile ad tech platform Fyber. The acquisition is expected to be completed in Q2, after the satisfaction of certain customary closing conditions and the expiry of the statutory 50 days waiting period for mergers in Israel.

RNTS said the acquisition will make it one of the largest, independent mobile supply-side platforms globally, with one of the most advanced product offerings across mediation, exchange and ad serving, covering all ad formats. It will combine Inneractive’s user reach of 630m Monthly Active Users (MAUs) with Fyber's 500m-plus MAUs. It will also expand RNTS’s programmatic capabilities beyond Fyber’s core publisher base into key verticals such as entertainment, productivity, news, messaging, social networking and utilities.

Founded in 2007, Inneractive is backed by Evergreen Venture Partners and is headquartered in Tel Aviv, with offices in New York, San Francisco and London. It was recently recognised as one of the fastest growing technology companies in the Deloitte Technology Fast 500 EMEA.

Its platform spans 180 countries. Its programmatic platform for display, native and video ads includes a mobile Supply Side Platform (SSP); a Private Marketplace and an Open Ad Exchange. Inneractive grew gross revenue by more than 100 per cent to $43.2m and was profitable in 2015. It is aiming to double its revenues again over the next two years.

“This is another milestone for RNTS on our path to building the leading supply-side platform for the mobile app economy,” said RNTS CEO, Andreas Bodczek. “By playing an active role in industry consolidation we intend to secure a lasting competitive edge.”

Inneractive will be run largely independently within RNTS Media and continue to pursue its growth plan. At the same time, RNTS expects to generate important revenue synergies for the combined group by monetising Fyber’s audience through Inneractive’s platform, combining the liquidity of both exchanges and collaborating on innovations to support mobile video growth.