The Mobile Marketing Association (MMA) has announced the finalists for its third annual Mobile Marketing Awards, which recognise leaders and innovators in the mobile marketing industry worldwide. The awards will be presented at the MMA Annual Global Awards dinner and ceremony on 14 November in Los Angeles, following the conclusion of the MMAs Mobile Marketing Forum.
The MMA received submissions from companies across the globe in 12 different categories. Finalists were selected by the MMA Awards Selection Committee comprised of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications.
The sheer volume and quality of submissions for our awards program continues to climb each year, says MMA President Laura Marriott. This years submissions reflect the growing expenditures in the mobile channel as well the increase in consumer adoption and brand successes leveraging mobile. These finalists demonstrate leadership, excellence and innovation in growing the mobile marketing industry, which continues to provide marketers with new opportunities to reach consumers anytime, anywhere.
The 2007 MMA awards finalists are:
Best Use of Mobile Marketing, Branding:
AKQA Mobile
The Hyperfactory and Saatchi & Saatchi LA
Motricity
Quattro Wireless
Universal McCann
Best Use of Mobile Marketing, Cross-Media Integration:
adidas, Isobar and Neighborhood America
Aerodeon Turkey
Bravo to Go
The Hyperfactory and Saatchi & Saatchi New Zealand
Best Use of Mobile Marketing, Direct Response:
Affle & Aviva for Life Insurance Cost of Postponement
MindShare Interaction India and ICICI Prudential Life Insurance
Mobile Dreams Factory
Reliance Communications.
SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel
Vibes Media
Best Use of Mobile Marketing, Product/Services Launch:
The Hyperfactory and Saatchi & Saatchi LA
Microsoft
MindMatics AG
Mobile Dreams Factory
RATP – The Parisian Tube
Best Use of Mobile Marketing, Promotion:
Limbo & Verizon Wireless
The Hyperfactory
Mobiento, Doctors Without Borders (Sweden), Telenor Sverige AB
SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel
Best Use of Mobile Marketing, Relationship-Building:
GOSUB 60, Inc.
The Hyperfactory
R/GA
Innovation:
Affle – SMS2.0 : Making Media Mobile
Gotuit
Hill Holliday & VeriSign
iLoop Mobile, Inc.
Innovation for Creativity in Media:
AirPlay
Hearst Digital Media
The Hyperfactory and Saatchi & Saatchi New Zealand
The Hyperfactory and Ogilvy Hong Kong
Mobile Dreams Factory
Innovation for Creativity in Technology:
Celltick Technologies
RATP, the Parisian Tube
Scottish Power and Incentivated
Velti
At the awards ceremony, the MMA will also announce the winners of the Outstanding Individual Achievement in Mobile Marketing, the MMA Award for Overall Excellence (Company or Committee) and the MMA Academic of the Year.