Voltari, which specializes in predictive analytical solutions for targeting mobile consumers, has launched Voltari Auto, which it says is the first real-time learning, predictive analytics platform for automotive-related mobile advertising. Voltari Auto uses a hyper-local automotive dataset from automotive consumer data specialist, Polk.

Voltari Auto combines Voltari’s 30,000-plus consumer data points with more than 300 auto-specific data points provided by Polk. The result, the company says, is an unmatched level of audience insight for automotive dealers and manufacturers, insurance companies, agencies, and others who need powerful analytics to drive profitable new customer acquisition campaigns.

“Voltari Auto is one of the most effective ways for auto marketers to target qualified, in-market consumers and drive them into dealerships,” said Dr. David Castillo, Voltari CTO, and the architect of Voltari. “Voltari Auto uses our proprietary automotive propensity models that analyze consumer behavioural trends to predict who will engage with an automotive-related offering. We combine our proprietary data with Polk and other third-party data sources to further narrow the field of target consumers, based on their propensity to engage with content served. Our models produce real-time scorecards that consider the dimensions of location, time of day, site content and device. There is simply no higher level of predictive targeting in the industry today.”

Voltari Auto offers marketers access to ZIP+4 predictive targeting, with an average of 4.5 households per ZIP+4 in the US; Hyper-local targeting by combining with geo-fencing; plus over 300 auto-related data points provided by Polk, including inferred vehicle information such as brand, make, type, value and age of vehicle owned; and inferred purchase intent, vehicles considered and budget selections.