Text imaging solutions provider Monotype Imaging says it will bring mobile alive with scalable fonts at the Symbian Smartphone Show next week. The company is calling on brands to embrace typography on the mobile platform. Demonstrations on the Monotype Imaging stand will focus on how fonts can elicit desired effects, such as making messages more personal and memorable; evoking emotion; ensuring readability; and reinforcing brand identity.
The company will also showcase its mobile solution, which encompasses ESQ Mobile (Enhanced Screen Quality) fonts, engineered for optimal display on mobile phones; the companys WorldType Layout Engine for enabling the composition, positioning and rendering of multilingual text; and its iType font engine, a scalable font rendering subsystem based on industry-standard OpenType and TrueType font formats. The iType font engine has been incorporated into the Symbian OS software development kit, beginning in version 9.5.
As a new member of the UIQ Alliance Program, Monotype Imaging will also highlight how fonts and font technology can enable UIQ developers to more easily enrich user experiences and deliver crisp readability on small screens in multiple languages.
Ed Platz, Custom Engineering Manager of Monotype Imaging, will present in the Live Lounge on how scalable typefaces can be used to differentiate devices, build applications and user interfaces, create more expressive multimedia content and games, improve usability and further opportunities for personalising text on Symbian smartphones.
Monotype is also using the show to launch a White Paper entitled, Bringing Typography to Mobile in Symbian OS. Written for handset manufacturers, mobile developers, enterprises, mobile marketing organisations and advertising designers, the paper explores how fonts can add quality and distinction to text wherever it is needed in the mobile environment. Readers will gain insights on choosing the right fonts for a particular project; the benefits of scalable fonts over bitmap versions; the basics of font licensing; why type is important for building and reinforcing brand identity; and how text is deployed using Symbian OS. The free white paper is available on the Symbian Developer Network here.