The Childrens Society and mobile marketing agency Incentivated are offering thousands of music fans the chance to meet Iggy Pop at the Rock the House event at Harewood House, Leeds this coming Friday, 31 August.
Concert-goers are invited to text the word IGGY followed by their name and email address to 88222 to make an instant 3 donation to the Childrens Society. The donation is charged to the users monthly mobile bill for contract customers, or taken immediately from pay-as-you-go credit. Donors will be automatically entered into a prize draw to win the chance to meet Iggy & The Stooges after the show. Runner-up prizes include backstage tickets and signed merchandise from some of the bands playing at the event. These include Idlewild, The Young Knives, Sons and Daughters, The Sunshine Underground, The Horrors and The Dirty.
The Rock the House audience can use their mobile phones to donate to The Children Society instantly and easily to show their support says Childrens Society Spokeswoman, Lisa Quinlan-Rahmen. The text-to-win element, meeting Iggy Pop and other money cant buy prizes, is an added bonus that no other medium can offer so easily.
Incentivated Commercial Director Robert Thurner adds:
This is an imaginative use of mobile, which harnesses the collective goodwill of concert-goers, and provides a shortcut for them to request and receive relevant information, and make instant donations in the heat of the moment.
Funds raised from the Rock the House event will go towards continuing efforts to provide vital help and understanding for those children who face the greatest danger, discrimination or disadvantage.