Could this be what the world has been waiting for to popularize the concept of QR Codes? Launched today, QRazystuff.com is an online store that enables consumers to design T-shirts and hoodies, emblazoned with their own QR Code. The code can be encrypted with a text message, email address, phone number or website, which could mean that anyone who scans your code is taken to your Facebook or Twitter page.

Once you have designed your code, you can change the destination it points at via the QRazystuff.com web site. So one day the Tag might direct to your Facebook profile and the next to a YouTube video or picture you want to share with the world.

“Having seen the explosion of these barcodes in Japan over recent years and also seeing increased use of them in the US, we saw an opportunity to popularise them in fashion,” says founder Martin Rides. “They are different and you certainly get noticed when out and about. It’s also a fun way of displaying your personality or your online presence with the world. We’re developing the web site, so that members of the QRazyClub can update their tag content whenever they like and also keep a track of how many times their tag has been scanned.”