The number of people living in four screen homes – with a TV, computer, smarthphone and tablet – has more than doubled during the last six months, according to Kantar Media’s futurePROOF study. 23 per cent of people in the UK now live in such homes, growing from 11 per cent since Kantar’s last study.
32 per cent of people how have access to a tablet, the study found, with 70 per cent of them used as shared devices. 79 per cent of parents say they let their children use their device.
Almost half of tablet owners, 49 per cent, say they use it at home every day, while just 7 per cent of people – brave or stupid – use their tablet while on the move.
Tablet users are more likely to have purchased products on their device – 55 per cent – over smartphone users – at 41 per cent. Smartphones are more typically used for buying digital content or urgent items, include music, train tickets and eBay auction items. 
Tablet users are also more likely to consume digital content – 26 per cent have watched on-demand TV – compared to only 8 per cent of smartphone owners. Skype is used by 16 per cent of tablet users at least once a month compared with 10 per cent of smartphone users.
