The growth in the number of organisations that have a dedicated mobile-optimised Mobile Site over the past 12 months has been one of the most notable trend in the mobile marketing space.

We should not be too surprised by this. When a company looks at its web traffic stats and sees that the number of people accessing its desktop site via mobile devices has doubled or event tripled in the space of 12 months, it would be foolish to ignore it. So while many brands have yet to get their website in order, in mobile terms, many more are in the process of doing so, or have already done so.

The question on our lips is, who will emerge triumphant in the Most Effective Mobile Site category at this year’s Effective Mobile Marketing Awards. Last year, the Guardian beat off fierce competition from Macmillan Cancer Support, New Look and Audi, among others. This time round, we’re expecting more strong entries from the Retail sector, as well as the Travel & Tourism industry, which is particularly activeon mobile right now.

To enter this or any other category in this years Effective Mobile Marketing Awards, head over to the Awards website for details, download the Entry Form, and get it back to us before 10 August. And remember, its completely free to enter, and you can submit as many campaigns as you think are worthy of recognition.

The Awards Ceremony takes place in London on 29 November.

If you missed our Awards webinar earlier this week, you can catch a recording of it here. It’s very short, only around 10 minutes, just a quick run through of the entry criteria and key dates.