A Smarter Way to Roam

Hong Kong mobile operator SmarTone-Vodafone has selected Starhomes roaming solutions to improve the experience of its outbound subscribers when travelling abroad. By deploying solutions such as Starhomes Intelligent Call Assistant (ICA), SmarTone-Vodafone aims to  enable its customers to experience the same quality of service when roaming that they enjoy at home.
Starhomes ICA solution capabilities include automatic call completion to resolve dialling errors, for improved call completion rates and enhanced customer satisfaction, even when the user is unfamiliar with international dialling conventions. Starhome says that  ICA will enable SmarTone-Vodafone to analyse dialling mistakes, correct calls via a global numbering plan and patented application logic, complete calls seamlessly, and ultimately enhance customers mobile experience when travelling. In Starhomes experience, operators lose roaming revenue daily because 7-12% of roamers misdial when making calls and 45-60% of these calls are never completed.
We are confident that Starhomes roaming solutions will enhance and enrich the experience of our customers and international business travellers, when roaming on the SmarTone-Vodafone network, says SmarTone-Vodafone Chief Technology Officer Stephen Chau. The new roaming technology will support our continued growth, by offering flexible seamless enhancements and improved convenience for customers visiting Hong Kong and in need of an effective mobile communication service.

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