Airship

Abel & Cole launches app to boost customer retention

Gabby Fernie

Organic grocery business Abel & Cole has partnered with digital product studio Code Computerlove to launch a consumer app. 

Following a huge increase in customers during the UK lockdowns, the 30-year-old online retailer looked to find ways to best serve both new and existing consumers and build a better value exchange.

“We have an extremely loyal customer base and prior to Covid we had begun to look at how we could make shopping with us easier and quicker. I’m delighted that, despite the challenges we faced meeting the demand for our service during the lockdown periods, that this project remained on track" said Managing Director at Abel & Cole, Hannah Shipton. 

“The app complements our easy website ordering process, making it simple for customers to manage their subscriptions and add to their orders from both interfaces. Whilst we’re best known for our organic fruit and veg boxes, our range of organic food and drink has continued to grow so that customers can complete most of their weekly shop with us now. The app allows customers to easily and intuitively find the very best products for them and manage their weekly shop quicker than ever before.”

The Abel & Cole app is available to download for iOS and Android devices.