Absolutely Mobile

Vodka brand Absolut Vodka has launched Absolut Drinks on the mobile. The service is based on the successful absolutdrinks.com website. The mobile application, available to download for free, initially in the US, includes 1000+ drink recipes, top lists of the most popular vodka-based drinks, random drinks ,and a home bar search function.
The mobile service has been developed by Absolut Vodka in cooperation with Golden Gekko, and is based on the Java technology used for mobile games. Once downloaded, the application can be used as much asthe user wants, without connecting to the mobile Internet. The service is available to everyone, but will initially be marketed through Yahoo! on the Sprint portal and MoPhap through the Go2 portal, to AT&T customers.
We are extremely excited to deliver this service to the customers of an iconic brand such as Absolut Vodka, says Magnus Jern, Managing Director of Golden Gekko. The greatest thing is that Absolut Drinks on the mobile is one of those services that everybody understands instantly and says that they want on their mobile now.
You can download the application at mobile.absolut.com from your mobile or www.absolutdrinks.com on the web.

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