Accedo and Ateme partner for immersive in-stadium experiences over 5G

Accedo and Ateme have partnered to deliver immersive in-stadium experiences over 5G.

The solution, deployed on Amazon Web Services (AWS) Wavelength, combines Ateme’s 5G Media Streaming solution with Accedo Xtend. It enables fans to interact with a branded XR (extended reality) fan interface, overlaying virtual live statistics, gamification items, and social experiences. Existing services can be extended to include immersive offerings and expanded to any XR platform – including mobile AR, AR glasses, and MR/VR headsets – to increase fan engagement, reach new audiences and unlock additional revenue streams. 

Ateme’s 5G Media Streaming encompasses audience-aware streaming, just-in-time packaging, an elastic CDN, 5G-Broadcast/5G Multicast-Broadcast technology support, and targeted advertising. The solution is tailored for high-density content-distribution stadium conditions, and can be used to distribute content over mobile operator or terrestrial TV broadcaster infrastructures. Accedo’s partnership with Ateme will include a consultancy service to work through business cases and go-to-market strategies.

“Younger generations are highly connected and excited about gaming and interactivity,” said Williams Tovar, 5G Media Streaming Solutions Director at Ateme. “Stadiums and sports organizations must adapt to attract and retain them. However, there is still the issue of stadium connectivity limitations. We are excited to combine our high-quality video and high-density streaming distribution capabilities, running on AWS Wavelength’s flexible and scalable 5G MEC, with Accedo’s premium user experience and XR expertise. This collaboration unlocks an innovative way for spectators in stadiums to engage with their favorite sports teams.”