Next Wednesday, 13 November, at 4pm UK time, we will be hosting the final webinar in our Making Sense of Mobile series for 2013, entitled: Making Sense of mCommerce. 

Speaking on the webinar are Robert Hasson, product and offering development lead at  mCommerce for Accenture Mobility, who will be giving a presentation titled: ‘Closing the Loop With Analytics, Seamless Retail and Next Generation Commerce Platforms’. 

He will be joined on the webinar by Viktoras Jucikas, CTO at YPlan, and David Nunn, head of Europe at mobile payments firm Braintree, who will give a joint presentation titled: ‘The Mobile Commerce Marketplace in the Entertainment Sector – Challenges & Solutions’. 

The webinar will address key issue facing brands attempting to make a success of mCommerce. It will look at how to drive traffic to your mobile properties, how to target consumers across the many devices they routinely use, and how to create a seamless experience, from initial research to conversion. 

The webinar will be moderated by Mobile Marketing editor, David Murphy, and is free to attend. After the presentations, there will be a Q&A session, with delegates encouraged to submit questions to the panellists. You can register to attend the webinar here.