Acision is the leading text messaging vendor for 2011. So says Informa Telecoms & Media, whose research finds that Acision had a share of more than one third of the global SMS infrastructure market in 2011, more than double the share of its nearest competitor.

“We forecast that global SMS revenues will continue to rise from $114.9bn in 2011 to $135.6bn in 2016. In particular, we see application-related messaging revenues growing at twice the rate of those for person-to-person messaging. This makes sense, due to a number of unique advantages that SMS offers: it reaches all mobile consumers, even in regions with low smartphone/3G penetration, and it provides a predictable user experience. Enterprise messaging will therefore represent a significant growth opportunity for mobile operators in the future.”

Acision provides mission-critical messaging software, integration and migration capabilities, and as IP capabilities and broadband capacities become available in mobile networks worldwide, Acision is helping operators to strengthen their competitive position through IP communication services. These include a range of premium and personalised messaging services for consumers and enterprises, including Group Messaging, Parental Control and Advanced Notifications.

Additionally, through tight integration of enterprise applications with the global message delivery infrastructure, Acision says it is creating new revenue opportunities for operators and enterprises alike, across mobile marketing, customer services and employee communications. The company is also introducing rich communication services such as group chat, status and media sharing to the operator offering.

“2012 promises to be another exciting year for the messaging market, and we expect to see strong traction in two key areas,” says Acision chief executive, Jorgen Nilsson. “Firstly, global messaging volumes and revenues will continue to grow, with new innovations in personalised messaging, enterprise messaging and rich communication services creating revenue growth for mobile operators in the new world of  ‘OTT’ messaging services.”

Secondly, cloud will become an increasingly important delivery platform for the operator community. The use of cloud-based services will enable operators to launch and test new services quickly for consumers and enterprises, with minimum expenditure and investment and allow them to increase customer stickiness and initiate new revenue streams.”