Acision has launched its enhanced personalised messaging services as the first set of services from its Acision’s Cloud Service Store. Other cloud-based services will follow over the coming months, which Acision says operators can offer to users to encourage increased service uptake and customer satisfaction while driving up ARPU. 

Acision notes that mobile messaging is at the heart of mobile operators’ service offerings and still has enormous growth potential if packaged and leveraged in the right way. To ensure continued growth, Acision has introduced a number of proven personalised messaging services that are now optimised for cloud delivery, and which Acision says have the potential to increase messaging revenues by 15 per cent.

By launching these services in the cloud, says Acision, mobile operators can rapidly capitalise on high levels of subscriber interest in personalised messaging services and scale costs as service usage grows. This balance of service utilisation and costs assures more predictable profit margins for the operator, the company says. 

“Acision’s cloud-based personalised messaging services provide operators with significant growth potential, addressing the unique needs of different subscriber segments and making messaging an even more personal and valued medium,” says Acision chief executive, Jorgen Nilsson. “We launched our Cloud Services Delivery Model to ensure that operators can take advantage of easily monetised messaging services with minimum expenditure and investment. This model is particularly important as we move to an IP messaging world with new and novel messaging features, which operators will want to launch rapidly for fast user adoption and revenue generation.”

At launch, the Acision Cloud Personalised Messaging Services library includes Group Messaging; Auto-reply and Auto-signature; Message Copy; Personalised Black/White list; Distribution List; Multi-SIM; Alias; and Divert.

There’s more information about Acision’s Cloud-based Personalised Messaging Services here.