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ActiveCampaign creates $2m app development fund

Gabby Fernie

Automation platform, ActiveCampaign has launched its inaugural $2m (£1.44m) Development Fund, offering financial support to app developers who create tools that will help ActiveCampaign's customers to continue to grow their businesses. 

The platform is accepting applications from developers, startups, and agencies who can create an integration with the ActiveCampaign CXA platform that provides advanced features for free to customers. Once selected, developers will be offered financial support upfront, and on an ongoing basis to help them perform the work. Developers from any size company, industry, or geography are invited to apply.

Currently, over 70 per cent of ActiveCampaign customers use its more than 870 integrations, including Facebook, Microsoft, Shopify, Square, and Salesforce.

With the fund, more app partners can service the ActiveCampaign ecosystem of more than 150,000 customers worldwide, with a goal of growing to over 1,000 integrations with this fund alone.

Through this fund, ActiveCampaign is fulfilling its promise to customers that growing businesses of any size that want to scale their 1:1 experiences can do so with the tools they’re already using, and can make business and customer decisions based on the intelligence from all their digital business tools. Furthermore, these companies can automate tasks through the tools, giving them more time to focus on creative projects.

“Unlike all-in-one platforms that force customers to use their solutions, ActiveCampaign gives our customers incredible flexibility to use the tools that work best for their unique needs,” said Founder and CEO of ActiveCampaign, Jason VandeBoom. “By introducing our Developer Fund, we are continuing to lead with that customer obsession. We’re creating this program so our developer partners feel valued and incentivized to create even more tools, and therefore more flexibility for our customers.”