Ad Clicks Happen at Weekends, Finds AppFlood

An AppFlood analysis of 300m mobile impressions in the US has found that weekends are better than weekdays for ads, seeing 1.3 times more clicks.

11am sees the greatest volume of clicks at the weekend, with Saturday the best day of the week.  During the week, Friday has the highest click-through rate while Wednesday has the lowest. 6pm is the optimum time to catch people during this time.

2am – not surprisingly – is the worst time to target people.