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Ad fraud and how to fight it

Mobile Marketing - Member Content

Nexd ad fraud whitepaperAd fraud is one of the most pressing issues for the entire digital advertising ecosystem. It's a silent killer of brands' botom lines, due to it distorting how ads are performing.

$1 in every $3 spent on digital advertising is believed to be lost to ad fraud, with 8.3 per cent of all ad impressions found to be fraudulent and 25 per cent of app installations found to be fake.

This whitepaper covers:

  • The state of ad fraud
  • Types of ad fraud
  • How to combat ad fraud
  • Tips for prevention and cure of ad fraud

Let Nexd be your guide to the murky, often mysterious world of ad fraud, and how to defeat it.

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