Mobile advertising firm Mobixells Ad-It advertising solution is being demonstrated in Ogilvy Group UKs London Digital Innovation Lab. The Digital Lab, which was opened last year, provides an opportunity for clients and creative teams to witness demonstrations of the latest in digital marketing technology and solutions.
Mobixells Ad-It solution enables the insertion of rich media ads over multiple channels, including WAP, Voice, SMS, MMS, video and ad-funded content, and provides comprehensive metrics for brand owners. The Ad-It platform can serve real-time targeted ads based on contextual, behavioural, demographic and location-based criteria, ensuring optimal relevance for the consumer, whilst enforcing privacy protection. 
Mobixell has partnered with OgilvyOne, the global direct and digital unit of The Ogilvy Group, to deliver a commercial and technological package which includes  advertising, brand management, consumer profiling, campaign planning and execution, ad serving, and rich media experience. The two companies recently worked together on delivering WAP advertising campaigns for Polish operator PlayMobile. The campaigns, powered by the Mobixell Ad-It  solution, delivered average clickthrough rates of 4.3%.