Mobile content platform provider Gofresh has revealed that its Mobile Social Networking site, itsmy.com  has its 250millionth Mobile Internet ad. The ad-funded service can be accessed on the Mobile Internet at: http://mobile.itsmy.com. It offers free mobile homepages and a personalisable itsmy.com domain for registered users. It achieved the figure of 250 million ads served between January and May of this year.
According to itsmy.com, the current CPM price for mobile ads is averaging $30. An initial test phase with prominent mobile advertisers, including Admob, Greystripe and Third Screen Media showed promising results, then company says. User response to ad banners was at times up to 10 times higher than for Internet ads, and well thought-out mobile campaigns with high class banners regularly achieved double-digit clickthrough percentages rates.
Based on these learnings, itsmy.com is now offering Cost-per-Contact packages developed in-house. Prices for these premium packages start at $0.25 per consumer contact and include frequency capping; itsmy.coms one banner per site guarantee; as well as traditional user demographic and profiling information. And like all advertising on itsmy.com, the company points out, the ads appear in a guaranteed safe advertising environment, with monitored, clean content.
Im very excited about our new product says itsmy.com Chief Brand Officer David Mayerhofer. “It fits perfectly into our strict advertising and content policy: to offer high quality user generated content matched with equally high-class mobile advertising, adding value to the user experience. You dont find XXX ads, or any other dubious products on itsmy.com.
itsmy.com is also developing new Mobile Internet advertising concepts. The user-generated mobile content campaign, developed and distributed by itsmy.com for FUNK Sunglasses, was a huge success, the company says. Users could interact with the FUNK Summer 2007 collection by building avatars wearing FUNK sunglasses on their mobile phones before the sunglasses even hit the stores. In the US alone the campaign attracted more than 40,000 users in the 30 days it was promoted on itsmy.com.
We want to distance ourselves from the old-school Internet banner advertising and develop interactive advertising campaigns for the top brands out there says Mikko Saarelainen, Director, Content & Communities at itsmy.com. I believe less is more in the mobile advertising business. Flooding the pages with pop-ups and interstitials, like in the www-world, just leaves you with an angry user, unwilling to click on any ads.