Ad Syncing Tech Startup TVTY Raises $4.5m

TYTYFrench startup TVTY has raised $4.5m (£2.6m) to grow its dual screen advertising business.

The company is already plugged into some 133 TV channels in 12 countries, which it monitors in near-real-time for advertisers and then deploys related mobile advertising via its API when their ads are aired.

TVTY works with trading desks, ad networks, DSPs and SSPs in order to be able to deploy real-time, related creative in slots on video pre-roll, paid search and in-app ads. The companys clients can also monitor competitors campaigns and deploy their ads in response.

The round came from Partech Ventures, 360 Capital Partners and business angels and will fund setup in the US.