Idle screen marketing specialists Celltick Technologies has announced two key appointments to support its continued growth. Paul Twivy has been appointed a member of the Board of Directors, while Stacy Fassberg has been appointed VP of Marketing.
The new strategic appointments have been made as Celltick continues to build momentum for its product Live Screen Media, now deployed by over 25 operators globally. The platform broadcasts targeted marketing messages across the idle screen of mobile phones, turning the handsets into a series of personal interactive billboards. With a reach capacity of 200 million users, generating over 35 million monthly transactions, Celltick says the medium provides brands with untapped, targeted access ,and operators with new revenue streams.
Twivy has been made a Non-executive Director and will provide strategic direction for the company in the rapidly-evolving mobile advertising marketplace. During his 27 year career, Twivy has started two communications
agencies, run some of the largest and most successful advertising
agencies in Europe including JWT, Bates and McCann Erickson, set up
Marketing at the BBC and been heavily involved in some ground-breaking
charity and public service initiatives. He is also a Non-executive
Director of The Partners, WPPs flagship design agency, and is working
with the UK Prime Minister on social initiatives. He says:
This is one of the fastest growing technology companies in Europe and its operating in possibly the most dynamically evolving market there is right now. Im very much looking forward to supporting the continued growth and success of this pioneering company. I am fascinated by the challenges of mobile marketing and advertising.
Fassberg joins Celltick with over 10 years of telecommunications experience, most recently from AxisMobile where she was responsible for corporate brand development and management, analyst and public relations, product marketing, marketing communications and market research as VP Marketing. Previously, Fassberg was Associate VP, Corporate Marketing, at Comverse.
Fassberg started her career in the US, where she gained over 10 years experience in the direct marketing industry. She has worked in leading communications agencies, including Grey Advertising and Young and Rubicam, and achieved the position of VP Strategy for Harte Hanks Direct. In her new role, Fassberg will support the worldwide expansion of Celltick and be responsible for guiding the companys marketing strategy and activities. She says:
Im excited to be joining Cellticks management team. Cellticks unique combination of landscape intelligence, marketing appreciation and cutting edge technology assures success. The company is prospering, and I look forward to meeting and exceeding our goals.
In 2007 Celltick announced its strategic shift from a license-based business model to a managed services one to expand its reach and increase revenue. Celltick was also ranked second in the 2007 Deloitte Technology Fast 500 EMEA Awards.