Britain’s national tourism agency, Visit Britain, has released a tourist guide app, developed by Apadmi, to support the swell in tourism accompanying the 2012 Olympic Games. The app enables users to search for events, accommodation, restaurants and bars, with location-based results and integration with Facebook.
The app, available exclusively on Samsung smartphones, was commissioned by Visit Britain in partnership with Samsung, the worldwide wireless communications partner of the 2012 Games. 
Chris Foy, head of 2012 Games unit at Visit Britain, says: “Our partnership with Samsung is about extending the invitation to visit Britain to Samsung device owners across the world, by providing a unique insight into this country through the app. Apadmi has done a fantastic job in creating an engaging app that will both inspire future visitors, and provide practical advice to those who are already here.”
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