Data intelligence company Adbrain has officially launched its self-service, multi-screen demand-side platform Synapse following beta testing.

Synapse is aimed at creating a transparent media buying model that champions self-service tools, and enables advertisers to run campaigns and own the generated insights.

The Synapse launch brings a host of new capabilities, including the buying of desktop and mobile inventory from a single platform, creating true cross-device campaigns with consistent customer experiences not matter the channel. The platform also includes best-in-class algorithms built to exceed campaign goals on any objective, and disclosed programmatic buying, enabling marketers to but transparently across major exchanges in real-time.

“The future of ad tech lies in open, self-service technology solutions and Synapse is built from the ground up precisely for this purpose,” said François Deschênes, Head of Product at Adbrain. “Were going to continue building market leading technology that effectively connects brands with their audiences in new and smarter ways.”

“Adbrain is an exciting new partner who share our aligned vision for data-driven buying,” said Fiona McKinnon, vice president of global operations and platform partnerships at The Exchange Lab. “We are invested in working with smart mobile technology partners that will reshape the way we deliver success for our clients.”