Data-intelligence company Adbrain has partnered with marketing data services provider LiveRamp to provide better recognition of consumers across devices.
Adbrain's clients can now purchase a version of an Adbrain Device Graph that has been tested against LiveRamp's deterministic cross-device data. This will enable better targeting and more-accurate measurement of user behaviour across devices, the company says.
Paul Turner, Adbrain’s chief commercial officer says of the partnership: “We are thrilled that LiveRamp will now provide us with deterministic data to test and improve the accuracy of Adbrain Identity Cloud. The joint offering provides unprecedented opportunities for clients to target, measure, and connect 1:1 with their customers using a device graph enhanced with the trusted stamp of LiveRamp’s market-leading deterministic data.”
Anneka Gupta, chief product officer at LiveRamp, says: “Adbrain’s cross-device matching technology enables brands to gain deeper and richer insights into customer behaviour and enhances their ability to reach target audiences across devices and platforms.”