Mobile advertising platform, AdColony, has announced the launch of a $5m (£3.8m) Advanced Monetization Program (AMP), which consists of a customized set of incentives aimed at getting publishers to start using the in-app monetization methods that are included in AdColony SDK.
As part of the program, AdColony will be offering participating publishers 100 per cent revenue share for 90 days, a 15 per cent user acquisition credit, and up to a 10 per cent bonus on first position waterfall deals.

“We are thrilled to announce the Advanced Monetization Program to help publishers both earn and grow with AdColony,” said Vikas Gulati, AdColony’s head of performance. “Video ad monetization for mobile app developers has made huge leaps in the past few years and we believe strongly that there are still many developers who need to take advantage of it.”

AdColony has previously partnered with Google, Fyber, and MoPub to integrate their bidding solutions into AdColony’s technology. AdColony has offers its clients personalized account management teams to help boost publisher results.

“AMP is designed to support game developers with both monetization and user acquisition efforts, helping them take the leap with the most technologically advanced monetization solution on the market,” said Gulati.