German mobile ad firm AddApptr has launched its Meta-RTB SDK on iOS and Android. The company claims it’s the first of its kind, integrating 30 major RTB exchanges and ad networks, including Google AdX, Facebook, Mopub, Nexage, Smaato and OpenX, in one solution. The company works with around 1,000 publishers, and said the increased reach offered by the SDK, which the publishers integrate into their apps, has seen eCPMs increase by 50 per cent on average.
“Some publishers are initially reluctant to integrate the SDK in their apps, but this hesitation quickly disappears once they see the performance, both regarding CPMs and ad quality,” said AddApptr COO & co-founder, Alexander von der Geest. “Our fully integrated SDK solution outperforms any server-side integration we have ever tested.”
Due to the SDK integration and AddApptr’s control over the quality of its in-app inventory, fraud is not an issue. The company maintains very close partnerships with all of its publishers, providing a safe and transparent environment for advertisers.
AddApptr is a Google Certified Publishing Partner (GCPP). The company has offices in Hamburg and Paris.