Addictive, the London-based full service mobile agency launched last year, has announced a strategic partnership with Pontomobi, the leading Latin American mobile agency, headquartered in Sao Paulo, which counts Nestle, MTV and Nivea among its clients. The partnership will see the two agencies collaborating on projects, with Pontomobi’s experienced team in Brazil handling all Addictive tech development.

“Both our agencies are recognised thought leaders in mobile, and this cooperation will drive significant benefits for both parties,” says Addictive founder, Simon Andrews. “We spent a lot of time looking for talent around the world, and are convinced Pontomobi are one of the best resourced and most experienced teams of mobile talent in the world.

“In Europe, there is some good talent in mobile development but the best people tend to be overworked, and consequently over-priced. Working with Pontomobi will give us access to great quality development skills at prices that are significantly lower than anyone in Europe. And access to more resource will speed up the development programme.”

Addictive expect that this lower cost base across all flavours of mobile, including iPhone apps, Android apps, web apps and mobile sites, as well as Facebook app development, will enable clients to experiment with different approaches to mobile.
Established in 2007, Pontomobi Interactive has a team of over 100 people, and last year, delivered more than 160 apps, games and mobile sites. In 2011, Pontomobi started offering its services overseas, focused on the production and publishing of mobile apps, games and sites on several platforms.

With tech development handled by the talent in Brazil, Addictive says it will continue to build its London team with smart thinkers, talented designers and creative producers. Typical projects encompass mobile apps and websites, social, location and mCommerce.

Addictive notes that with Google reporting that around 15 per cent of all searches are now mobile, there is a huge opportunity to serve people looking for brands, adding that those brands that respond to this demand with good mobile websites and smart thinking around mobile marketing can enjoy huge competitive advantage over those who lag behind.