Adelphic and Adsquare Partner for European Data

adsquare adelphicMobile and cross-channel demand-side platform Adelphic and mobile data exchange Adsquare have announced a partnership that will see Adelphics brand and agency clients working in Europe given access to Adsquares wealth of robust third-party local mobile audience data.

Adelphic customers will be able to activate audiences based on location, household, purchase history, demographics or app usage via Adsquares audience management platform, targeting them with more relevant, timely messages.

“Ad blocker adoption has grown in the EMEA region faster than other markets, which makes it even more important that marketers and their agencies focus on delivering well-targeted ads, and the right data is among the biggest pieces required in solving that puzzle,” said Tom Laband, CEO and co-founder of Adsquare.

“Our audience management platform offers access to a vast array of premium data providers and is a powerful resource that Adelphic client agencies in Europe and beyond will value because it gives them control and transparency.”

Adelphic has made the EMEA region a priority recently, having appointed a new general manager for the area last year, Nicholas Mills, and expanded the companys regional offerings, sales and service teams to support new clients and campaigns.

“Mobile programmatic advertising is experiencing considerable growth across Europe as brands realise the opportunity existent in mobile and the return on investment available through a data-driven approach,” said Mills. “With the activation of audiences modelled via Adsquare, our customers can deploy campaigns that are highly efficient in reaching audiences and increasing returns.”