Adenyo Launches Adenyo Insights

Mobile marketing and analytics technology firm Adenyo has unveiled Adenyo Insights, a predictive analytics solution that uses intuitive profiling and targeting to deliver real-time predictive analytic capabilities to marketers and data analysts.

Delivered as an easy-to-use online Software-as-a-Service (SaaS) tool, Adenyo Insights automates predictive modelling, enabling marketers and analysts to better understand untapped market opportunities through in-depth analysis of customer, consumer and community data. Adenyo says the solution delivers an end-to-end process that can be delivered in “minutes, rather than days”, accelerating intelligent, accurate campaign targeting on the fly.

“Adenyo Insights is effectively stripping the complexities that previously prevented the increased adoption and integration of predictive modelling into the larger marketing plan,” says Chris Matys, Adenyo’s chief analytics officer. “Under the hood, Adenyo Insights’ engine does the heavy lifting by running complex predictive models that analyze thousands of variables in real-time, automating the profiling and targeting process for marketers and enhancing the capabilities of established analytics departments.”

Adenyo Insights also enables marketers to synthesize their data with Adenyo’s own community attributes and consumer segmentations database. Adenyo says that, with thousands of community attributes and segments that boast over 20 groups and 150 types, it provides a significantly more granular level of classification than other analytic systems, thus enabling a more complete and effective way to accurately target potential prospects, increase customer base visibility and streamline the entire analytics process.

“Insights provides unparalleled visibility into communities, consumers, and customers, an automated analytical process for determining marketing ROI, and the seamless integration of predictive analytics into the marketing plan,” says Adenyo CEO, Tyler Nelson. “With proprietary intelligence derived from Adenyo’s predictive analytics and Adenyo’s Ad Manager 3.0, Adenyo continues to deliver game-changing tools that put mobile on par with traditional marketing media.”