Mobile marketing software firm Adenyo has acquired the intellectual property, software assets and a specialized business unit from KinetX, an aerospace engineering consulting and contracting company, for an undisclosed sum. The deal includes KinetX Analytic Search Technologies (KAST), its automated analytics software engine, PredictiveIQ, and the KAST engineering staff, who will join the Adenyo team.
Adenyo says the acquisition accelerates and augments the company’s internal product development efforts in the areas of predictive consumer analytics, on-demand consumer and market intelligence, and real-time shaping of the mobile user experience.
Increasingly, says Adenyo, mobile operators and enterprises are seeking technology solutions that enable deep consumer behaviour predictions, allowing them to respond to and shape the markets and consumers they serve in real time, and with on-demand platforms. PredictiveIQ uses artificial intelligence technology and statistical analysis techniques to automatically develop, execute, and interpret predictive models in real-time. Adenyo says the integration of the KAST technology will enable it to more rapidly respond to the needs of the market and its customers.
“The KAST platform is a truly disruptive technology that will have huge implications on how we think about real-time predictive analytics and business intelligence”, says Adenyo chairman and CEO, Tyler Nelson. “Context-driven direct marketing and predictive analytics modelling are critical differentiators for businesses looking to engage customers in compelling marketing communications. We are pleased to welcome the KAST team to Adenyo and believe our joint commitment to innovation, technological excellence and customer satisfaction will ensure we deliver to our clients an unmatched business intelligence offering.” 
Dr. David Castillo, KAST’s chief information officer, says the integration of the KAST SaaS technology into Adenyo’s established analytics platform will provide customers with access to robust on-demand targeting and segmentation solutions.
“Real-time decisioning capabilities will be extended to third party client applications via Adenyo’s API framework and SDKs,” he says. “The combination of these offerings will have transformational effects in the industry. We at KAST are thrilled to become members of the Adenyo team and are excited about integrating these two leading edge technologies.”
