Adeye, which describes itself as a social mobile media house that offers complete social and mobile strategies for agencies, brands and advertisers has bought Storyz, the entertainment and marketing service that lets friends tell multimedia-rich stories online and while mobile, for an undisclosed sum.  

Storyz challenges users to take part in branded entertainment contests that offer rewards for distribution and creativity. From celebrity look-a-like competitions with photos taken on mobile phones, to personal anecdotes about life experiences involving travel or lifestyle brands, these multilayered conversations, created through the Storyz platform, weave through social media channels as users invite others to join.

Storyz recently won the Handango Champion Award for Best Social/Messaging App on Android, and will become part of Adeyes offering across the mobile and social media arenas. Storyz will be offered as a white label solution for media organizations that want to enable mobile-to-web interaction, enabling them to build a user-generated news-type service to engage with users.

The Storyz service will immediately be available to all Adeye clients, including the advertisers, brands and agencies already working with the company for mobile and social media campaigns.

Adeye will maintain the Storyz offices in Australia for business development and sales, and will move research and development to its headquarters in London. The company is also planning to open new offices in New York and San Francisco soon.

“Storyz is fun, social, impossible to ignore, and a perfect fit for our existing suite of offerings,” says Adeye CEO, Tommy Jensen. “The team at Storyz has developed a world-class social messaging platform that is delivered across web, mobile, and existing social networks. We are delighted to be making this strategic acquisition that will give our clients even greater choices in their mobile strategies.”