Different World Drinks, a Molson Coors company established earlier this year to sell a range of specialist beers, including Kasteel Cru, Grolsch Weizen, Dos Equis, Blue Moon, White Shield and Zatec – is using mobile marketing services from Adeye to promote its brands.
Adeye is using a range of mobile marketing and live promotional techniques to help Different World Drinks showcase its beers at a boat launch in Bristol Docks for its top 30 regional customers today. Invitations and tickets for the event were sent out via SMS and recipients were directed to a new mobile site developed by Adeye to get the latest information about Different World Drinks beer brands, as well as the chance to win a meal for two at Smiths of Smithfield.
Bluetooth technology will also be used on the boat to promote brands direct to guests mobile phones, while an interactive application will deliver a multimedia brochure designed for mobile, that can be viewed during or after the event.
We have been working with Adeye on a number of exciting initiatives that integrate new mobile marketing campaigns with our traditional print and in-bar marketing, says Molson Coors Sales Manager, Gavin Hogg. Mobile is definitely the way forward for our industry and also allows us to build valuable marketing data and help our clients target customers directly, wherever they are.