Mobile ad network Adfonic has partnered with mobile ad solutions firm IQzone to offer advertisers access to IQzone’s Postitial post-app ad units, which serve a full screen intserstitial, rich media or video ad to a mobile user immediately after they have closed an app, before returning to the homescreen. IQzone says that Postitial ad slots deliver increased engagement and high-value eCPMs to publishers, maximizing mobile app monetization potential.

To deploy the ad units, advertisers add MPUs or full-page interstitials to their Adfonic campaigns, and the Adfonic platform does the rest. Advertisers see campaign activity at ad slot level via Adfonic’s real-time analytical tools.

“Mobile advertisers seeking to engage their audience in new and creative ways will be delighted with the Postitial approach,” said Adfonic co-founder and CTO, Wes Biggs. “With Adfonic’s unparalleled reach and advanced targeting, alongside leading mobile rich media support and other immersive formats, all the ingredients are there for driving highly engaging campaigns to the right person at the right time.”

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