Mobile ad firm Adfonic has launched V2 of its SDK for iOS and Android. The SDK is compliant with the IAB’s MRAID (Mobile Rich Media Ad Interface Definitions) standard, a common API for mobile rich media ads that run in mobile apps. MRAID aims to reduce the complexity of running rich media campaigns by establishing a standard set of commands for developers.

By integrating the new SDK, developers can access a wide range of advanced mobile advertising campaigns, including video and rich media, which Adfonic says can deliver significantly higher eCPMs for developers. The SDK offers support for a wide variety of mobile ad formats, including full screen, and is compatible with both smartphone and tablet devices.

“Rich media is changing the game for advertisers and creating huge demand, and the opportunity is now here for developers to see a significant uplift in earnings as a result,” says Adfonic CMO, Paul Childs. “Larger, more engaging rich media and video ad formats can often drive earnings over ten times higher than those of standard mobile display banners. The new SDK enables developers to run rich media ads without the need to work through complex certification processes with rich media partners.”

Importantly, says Adfonic, the new SDK provides the widest range of compatibility with alternatives to Apple’s recently deprecated UDID device identification system, including OpenUDID and ODIN-1. This support across a range of UDID replacement solutions means iOS developers can overcome the tracking challenges posed by Apple’s phasing out of the UDID approach. 

“With this release we’ve thought about how developers can tackle the dual challenges of UDID alternatives and increased eCPMs,” says Wes Biggs, Adfonic CTO. “It’s been our goal to simplify monetisation so developers can focus on their core business of innovation.” 
The Adfonic SDK version 2 is fully compatible with Google’s AdMob Ad Network

Mediation layer, meaning developers can use the new SDK alongside those of other ad networks to maximise their earning potential. In addition, the SDK provides support for House Ads, enabling developers to cross-promote other apps within their portfolio across their inventory, for free.

The SDKs are available as free downloads here. Developers can integrate and test thre SDKs without needing to register for an Adfonic account.