The New York Press Service (NYPS) and Adforce.com have announced a three-year partnership that will see the Irish firm providing advertisers with a access to premium digital ad offerings across NYPS member titles.

The NYPS consists of 750 mobile and web news sites across the State of New York, and is the oldest newspaper advertising placement service in the USA. The partnership with Adforce.com expands its advertising offering by providing specialised digital services across its wide range of weekly, daily, regional and culturally specific newspaper sites, which cover the entirety of New York State.

“This partnership with Adforce.com enables our members to generate significant income from a source of advertising revenue that, until now, has been difficult to monetise effectively,” said Michelle Rea, executive director of the NYPS. “By coming together as one and creating a premium network for advertisers that delivers high-quality ads, laser-targeted to their desired demographic, we can offer an effective digital advertising proposition.”

The digital network will enable advertisers to target consumers by audience, location, device and time across 750 newspapers from a single point of purchase, as well as providing advertisers with an end-to-end service that includes media planning, creative services, campaign management, reporting and analytics.

“For NYPS publishers, they can speak as a single voice and offer a premium option to advertisers that is highly targets,” said Colm Grealy, CEO of Adforce.com. “For advertisers, they can now engage with millions of readers across the State of New York. We are delighted to partner with NYPS and look forward to driving growth for their members.”