Adform and Marin Partner for Cross-Platform Acquisition and Attribution

Adform and Marin Software have merged their advertising technology platforms to offer clients unduplicated revenue and conversion data across all online media channels, including search, display, social and mobile.

Through the integration of their software, advertisers and agencies will be able to accurately attribute, value and optimise the data generated across the path to conversion using one interface.

“Getting accurate data across all online media channels to attribute value from is one of their biggest challenges,” said Matt Lawson, VP of marketing and partnerships at Marin Software. “The integration between Adform and Marin Software not only provides accurate data to attribute value across a path-to-conversion, it also enables marketers with the tools to optimise revenue outcomes from this data.”