Adform Picks AdTruth to Improve Ad Targeting
- Monday, May 6th, 2013
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Adform is using AdTruths device recognition technology in its pan-European RTB platform to help it improve reach and engagement across its desktop and mobile ad placements.
Adform says it believes that existing approaches to cross-platform targeting have become ineffective in the privacy-aware environment.
“Adform is committed to overcoming the limitations of current device recognition technologies in a way that supports the performance our clients’ demand and the privacy protection consumers expect,” said Martin Stockfleth Larsen, chief marketing officer of Adform. 
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