Rich media vendors AdGibbon have released a new rich media platform for mobile, partnering with agency Yodel Mobile and premium mobile network Mapp Media to make its My Campaign Creator available to a wide audience.

AdGibbon has made the platform open to any agency, advertiser or publisher, with clients able to log in for free using their email address or through Facebook social login. The platform enables users to quickly and easily build high quality rich media ad units which can be deployed through a variety of networks.

“The vision of AdGibbon is to provide all companies the chance to run better quality ad units across all platforms and create cost effective tools,” said Justin Campbell, co-founder of AdGibbon. “Running high quality ads on mobile should not be expensive or complicated; eventually all display ads on mobile will run using this type of technology. Its time to move away from animated gifs – our customers and your customers deserve better than that.”

The My Campaign Creator platform was inspired by open and easy-to-use platforms like Mail Chimp, and aims to provide companies of any size the opportunity to run engaging rich media units across a host of publishers, as well as offering easy to use analytics that provide real-time feedback.

“In an environment which is becoming increasingly cluttered, rich media units are an important part of the mobile marketing mix, enabling brands to stand out, entertain and engage their customers,” said Mick Rigby, CEO of Yodel Mobile. “Weve used AdGibbons platform for a number of campaigns and have been delighted with the results for our creative.”

“Platforms and publishers now have the tools to provide brands and their users much more engaging formats,” said Nathan Warner, CEO of Mapp Media. “When placed within the right context and at a relevant time, adverts themselves can provide added value to the user, enriching their experience, enabling interactive product discovery and often allowing the user to act on the brand benefits immediately via location or phone features like mobile payments or augmented reality.”