The Mobile Marketing Association (MMA) has announced the winners of its
Fourth Annual Global Mobile Marketing Awards. adidas tiook the award for Overall Excellence, while MMA President Laura Marriott was presented with the award for Outstanding Individual Achievement in Mobile Marketing. The award ceremony was
held on 13 November in San Diego, at the Annual Global Awards dinner
and ceremony that marked the conclusion of the MMAs Mobile Marketing Forum.
The MMA received submissions from companies across the globe across 12
categories. Finalists were selected by the MMA Awards Selection
Committee, comprised of global industry leaders from wireless
carriers, technology and content providers, agencies and industry
publications, including Mobile Marketing Magazine.
For the first time in our history, we have presented awards across
every geographic region, says Marriott. We are
thrilled with the creativity, innovation and results that we are seeing
from our members and the industry, across the globe, from their mobile
marketing campaigns. We are inspired by the winners campaigns and the
amazing and successful programs they have executed over the past year.
The 2008 MMA award winners are:

Best Use of Mobile Marketing, Branding:
APAC – OgilvyOne Worldwide Hong Kong: Guinness Passport to Greatness

EMEA – BBH (Bartle Bogle Hegarty):  Lynx Get In There mobile tools

LATAM – Unilever, F.biz, Nokia Interactive Advertising: Unilever Seda Teens Shampoo Mobile Marketing Campaign

North America – Golden Gekko S.L: Absolut Drinks in Your Mobile

Global – BBH (Bartle Bogle Hegarty): Lynx Get In There mobile tools

Best Use of Mobile Marketing, Cross-Media Integration:
APAC – The Hyperfactory & Saatchi & Saatchi: United Nations Voices Campaign

EMEA – Mobile Dreams Factory:  TIENES UN PLAN

LATAM – Mobext Brazil, Media Contacts Brazil and Citron: Delivering Geo-Target Information

North America HipCricket: TXT4Dummies

Global – The Hyperfactory & Saatchi & Saatchi: United Nations Voices Campaign

Best Use of Mobile Marketing, Direct Response:
APAC – The Hyperfactory & Saatchi & Saatchi: United Nations Voices Campaign

EMEA – Mobile Dreams Factory: Voice Push

North America – Walmart, Kraft Foods,  AT&T Signature Sales, and Single Touch Systems:  # MEALS

Global – The Hyperfactory & Saatchi & Saatchi: United Nations Voices Campaign

Best Use of Mobile Marketing, Product/Services Launch:
APAC – The Hyperfactory, Nike T90: Kick Off Launch in 3D Augmented Reality on Mobile

EMEA – Mobile Dreams Factory: Information in Your Phone

LATAM – F.biz: Seda Teens

North America Incentivated: Jaguar Cars NA, Jaguar XF Launch Campaign

Global – Mobile Dreams Factory: Information in Your Phone

Best Use of Mobile Marketing, Promotion:
APAC – AURA Interactive: Paramount Pictures BlueZone campaign

EMEA – Electric Agency, Coca-Cola Eurocup 2008: What Happened to the Ball?

LATAM – HANZO SA: HANZO Online Mobile Marketing Campaign

North America – The Weather Channel Mobile: Mobile Month

Global – AURA Interactive: Paramount Pictures BlueZone campaign

Best Use of Mobile Marketing, Relationship-Building:
APAC – Mindshare India, Pepsi: Youngistaan – A New Cult for Youth!

EMEA – R/GA: Nokia Urbanista Diaries

North America CellTrust: Harlem Success Academy Connects with Parents

Global CellTrust: Harlem Success Academy Connects with Parents

Innovation:
EMEA AKQA: Nike PHOTOiD

North America  – Cellfire Inc: Cellfire Mobile Grocery Coupons

Global AKQA: Nike PHOTOiD

Innovation for Creativity in Media – Global
Mobile Dreams Factory: Information in Your Phone

Innovation for Creativity in Technology
EMEA – Mobile Dreams Factory: IDRINKS

North America – R/GA: Nike Basketball Ballers Network

The MMA also announced the winners of the Overall Excellence Awards:

Mobile Marketing Academic of the Year:
Dr. Shintaro Okazaki, Associate Professor, Autonomous University of Madrid

Outstanding Individual Achievement in Mobile Marketing:
Laura Marriott, President, Mobile Marketing Association

Mobile Marketing Association Award for Overall Excellence:
adidas

The MMA has also published the Mobile Marketing Guide, highlighting the winners and finalists, which can be downloaded here.